Have a sense of style that makes your friends jealous? You may want to learn how to sell online. Your passion for fashion could become your livelihood when you hit the computer and become a real-life entrepreneur. All you need is some spare time, a little starting capital and deep knowledge of clothing to get off the ground.
Ecommerce is a booming industry, and there’s plenty of room for your store. It doesn’t take a tech genius to get up and running on the web these days, either. You’ll need a strong software partner, someone with years of experience and a solid support lifeline in case you get lost. These are crucial things to take into account as you learn how to sell clothes online.
1. Figure out what your specialty will be.
Clothing is a broad field of retail. What kinds of clothes represent your store? Typically, these will follow your personal tastes—the types of clothing that you know the most about. Sometimes, it doesn’t hurt to specialize even further than that. Create an online store that only sells dresses, for instance. When you specialize, it helps build up your credibility and becomes part of your brand.
2. Find the right software for the job.
Software is a crucial part of learning how to sell clothes online. Choosing the right solution will make your world a whole lot easier.
For a clothing store, you want to have access to a rewards program for your loyal customers. You want to easily control discounts, coupons and gift cards. It’s also important that you can offer your shoppers more than one way to pay.
3. Take great pictures of your clothes in action.
You might think it makes the most sense to show your clothes without occupants. As you learn how to sell clothes online, you’ll understand that this is certainly not the case. In fact, it helps shoppers imagine themselves wearing the items when you put them on models. (They don’t have to be professional models, of course.)
Take a bunch of high resolution pictures of your clothes in action to encourage more sales through your store.
4. Get the word out through marketing and launch your store.
No one will know about your store unless you tell them. That means you’ll need to get the word out somehow. Usually, this happens through social media channels like Facebook and Twitter. For fashion, Pinterest offers a good tool for sharing those high-res pics of your products.
Email can be a powerful mode of communication as well. Pitch fashion bloggers with a discount. Do whatever it takes to get people to visit your store. It’s an important part of learning how to sell clothes online the right way.